M.S. in Marketing Analytics
Simon Business School | University of Rochester
Insight or creativity? I get both!
I am passionate about implementing data-driven analysis and solving real-world problems. With specialties and skills in R, SQL, Tableau and other analytic tools, I have geared up to tackle business challenges and create values in marketing field.
In this case, I conducted regression to analyze average causal effect of one Email Campaign. In order to find the targeted group, I applied slice and dice analysis and ran random forest model to score each individual.
Based on conjoint data from market research, I used Post-hoc segmentation and A priori segmentation to recommend ideal products for different customer groups and ran market simulation under competition.
In order to improve MLB online customer journey, I analyzed key metrics that drive traffic to MLB website using Adobe Analytics, and identified problems based on users concerns.
